Cinemagia from Bvlgari

The art of making unforgettable pieces.

Lights, camera, action!

Bvlgari welcomes its new magnificent high jewellery act to the stage: Cinemagia, an extraordinary exercise in daring creativity and unparalleled craftsmanship. The splendid fascination with The Seventh Art inspires the kaleidoscopic, ultra-precious and intriguing world of Cinemagia, which through an impeccable combination of fantasy and boundless goldsmith savoir-faire, confirms Bvlgari’s leadership in the high jewellery segment.

In keeping with its Roman heritage and cultural exuberance, which deeply influenced the Italian movie industry and the legendary Cinecittà studios, Bvlgari looks to cinema as a limitless source of inspiration. For this reason, Bvlgari has become a strong supporter of the art of moviemaking on a global scale. From the West to the East, Bvlgari has sponsored a range of festivals, including the Berlinale, the Cannes Film Festival, La Biennale di Venezia and the Shanghai International Film Festival. Strongly believing in the importance of fostering and promoting new talent, Bvlgari has also teamed up with Tribeca Studios to produce a multi-year short movie series, bringing to the spotlight courageous women who are breaking boundaries and shattering cultural norms.

Highlighting this profound, indissoluble bond with the art of filmmaking, Bvlgari unveils the enchanting, dazzling magic of Cinemagia, which is both an homage to the magnificent world of cinema and to the ability of the luxury brand to transform dreams into unique high jewellery creations.

For making this launching more exciting they had a long list of guests attending their events from Kate Hudson, Eva Green, to Lady Kitty Spencer.

In keeping with its Roman heritage and cultural exuberance, which deeply influenced the Italian movie industry and the legendary Cinecittà studios, Bvlgari looks to cinema as a limitless source of inspiration.

For this reason, Bvlgari has become a strong supporter of the art of moviemaking on a global scale. From the West to the East, Bvlgari has sponsored a range of festivals, including the Berlinale, the Cannes Film Festival, La Biennale di Venezia and the Shanghai International Film Festival. Strongly believing in the importance of fostering and promoting new talent, Bvlgari has also teamed up with Tribeca Studios to produce a multi-year short movie series, bringing to the spotlight courageous women who are breaking boundaries and shattering cultural norms.

Highlighting this profound, indissoluble bond with the art of filmmaking, Bvlgari unveils the enchanting, dazzling magic of Cinemagia, which is both an homage to the magnificent world of cinema and to the ability of the luxury brand to transform dreams into unique high jewellery creations.

Epitomising the most authentic spirit of Bvlgari’s vision, visionary and bold, the Action! necklace celebrates 1885’s groundbreaking invention of celluloid roll film, which is evoked through a sinuous and flexible construction that hides a spring mechanism. This dynamic, exuberant piece, which required 800 hours to be fully assembled, is crafted from black-silver zirconium, a hyper resistant metal which Bvlgari incorporates for the first time into a high jewellery collection. Producing a soft and supple effect, Action! is covered with diamonds, making this necklace a must-have piece on the red carpet.

Inspired by the magical capital of the Land of Oz in the film The Wizard of Oz, Emerald City reveals a graphic, 3D diamond, emerald and mother of pearl pavé, which enfolds the central 21.49 karat emerald stone, stealing the spotlight with exuberance– a distinctive feature of Bvlgari’s outstanding creations. The Roman jewellery house’s savoir-faire with colourful, brilliant gemstones is also fully expressed with Forever Emerald, a geometric necklace dominated by a show-stopping 24.31- carat cabochon emerald that evokes a timeless and indomitable allure.

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rossana26

Journalist. Student of Global Media Communication. Interested in Politics, Economy, Social Media, Technology. Feminist. Like walking, talking and swimming.

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