Women’s talent in media industry

Since Kardashian name appeared in media for becoming slowly in one of the most popular brands for television. The comments and critical opinions about how the family manage their issues have been exposed continuously to the TV shows for attracting the attention of the American and international audience. Particularly, for artists, writers, producers, creators, among different participants in cultural industries around the world. Many experts still cannot believe how every family’s member has been exploring a personal transformation in front of the camera. Also, the success through being reality stars and their commercial relations with different brands. Everything has been so extreme that now, it is a popular topic of discussion from experts in media as Oprah Winfrey, Rebel Wilson to Vogue’s director, Ann Wintour, who appeared giving their personal opinions about the relation of this family with media.

When journalists from newspapers or magazines expressed their questions and doubts about how this group of women had transformed the industry of being famous for being famous in an impressive model of luxury start-up, which attracted all kind of jokes, serious discussion, interest and support from different people. We cannot ignore that they changed what should had been a simple tale of a family scandal in a family business. After listening or reading comments from experts  in the media, who express all the time how unpleased they feel about Kardashian family’s fame as something, which had not had enough style or glamour. Especially, for appearing in what has been defined as cover girl allure or  women, who could be the image for Luxury brands. However, she did it. In some sort of way changing the model of what we define as attractive. The interesting part is the reason for their popularity. For example, the most common attack against Kim was bringing back the story of her instant fame. It is common to find people interested in reminding once and again the infamous story about the videotape. However,  as we had seen in the last year,  audience faced the fact of being exposed without consent in media or Internet is not anymore a celebrity’s problem.  In some sort of way, the last scandal with

The controversial part is the reason for their popularity. For example, the most common attack against Kim was bringing back the story of her instant fame. It is common to find people interested in reminding once and again the infamous story about the videotape. However, as we had seen in the last year, audience faced the fact of being exposed without consent in media or Internet is not anymore a celebrity’s problem.  In some sort of way, the last scandal with Jennifer Lawrence as the most famous face victim of Hackers, who exposed her nude pics letting everyone understands the reasons behind this kind of horrible experience. Later she appeared on the cover of Vanity Fair, where she claimed that if a woman did not give her consent to take part in the porn industry, it must be exposed as a crime.

Then, many voices started to criticize Kim with comments like “She had not talent, she hadn’t been doing something artistic, What is the reason for people interested in watching this TV show?” I recognize that I am not a fan but I watch the show and sometimes, they are funny and let people forget for a while about difficult situations or issues. I think it is possible that somebody else could experience the same at some point. In few words, if it is not the purpose of Entertainment Industry, what would it be?

When we need to make questions about being famous for nothing, which I heard continuously. It only gave me the chance to believe in the idea expressed by a famous Warhol: “If anyone would have 15 minutes of fame”. Does anyone just give her back to it? Well, we know that Kim Kardashian had given it more than once and it was considered as “breaking the Internet”.

It is not a joke. It is more about how she has taken advantage of this situation. Forgetting for a minute the muse of reality TV. My purpose is focused on trying to understand the clash of ideas between things that we like and dislike at the same time. Something common in the faster space of cultural industries and social media. We cannot  deny that anyone with enough luck to get the attention of an audience with their bodies, ideas, talents, or skills. Sooner or later, this person will use it as a medium to have more money.

If someone expressed they would never support something like that, that person it is lying. An opportunity of getting more money, it is not something that people would like to ignore. Especially, when charisma is something these sisters have and it is one of the most important elements to let others perceive you as having enough probabilities to make your style and work part of a famous brand, which has been used wisely since the beginning of Kim’s career. Everybody remembers when she appear as a friend of Paris Hilton, the queen of being famous for being famous. She started this industry.

Of course, there are plenty questions about if it is right that female’s representation on media will be attached to the concept of objectification. However, the doubts about Kardashian’s family success in media is more complex. Especially, when they had exposed dramatic experiences like Caitlyn Jenner‘s decision to transform himself into a woman. I think in some sort of way they expose their personal matters, extravagant details that we usually prefer to keep as part of our private lives.

The participants, in reality, could express their discomfort about audience’s criticism and how they expected characteristics of a family’ s experiences without being  exaggerated but the truth is they are probably the best representation of modern families and difficult issues, which members of modern families face in their lives. They were lucky enough to attract and keep American and International’ s audience attention. This audience has a particular interest in  family’s relations. I did not believe that people are trying to defend counter-values. It is more about looking how Kardashian’s family exposed a lack of perfection, the conflicts, the problems, the crisis, without missing the most important part of a family, a group of people, who always made you feel part of the group without questions.

In that sense, I think this family is able to be analyzed as part of media and the effect it had had on any audience. Without doubts, there are still many families without experiencing these difficult experiences, which would not let them live inside of a twister full of journalists, media, tv shows following them for what they represent. However, we know that our world is not so simple and easy as it was. We live in ‘hurry lives style”. Scared of terrorists, strange and contagious diseases, extreme measures to protect children from violence but they had a TV set and a computer in their room, among other things. In that sense, we need to understand what is behind the screen and around us.

The female body

La Toilette, oil on board 1896. Henri de Toulouse-Lautrec. Painted by Henri de Toulouse-Lautrec.
La Toilette, oil on board 1896. Painted by Henri de Toulouse-Lautrec.

The discourse about how female bodies had been, once and again, used in media to sell things at this moment could be boring. However, I believe that today woman has more opportunities to control what is going on with their bodies online and out of screen, if you compare what happened in the past when media was mainly interested in guiding women to know how and where they could get the right beauty products, clothes, shoes and perfumes  for  pleasing her boyfriend. I believe that everybody is trying to offer a better understanding of the risks of exposing your image, body and life online. This is a way of providing women with more control over the image, and at the same time, a way to stop people of being victims. Especially, when women ar fighting more about their values and desire. Undoubtedly, it is not reasonable when someone else took away that decision from women.

Although the case of some exposed women without them got any profit from it or giving their permission -sometimes men get exposed in similar conditions too-, I believe it had changed a bit for women, who had enough support for controlling and using their sexuality under their own rules. Even if it is for commercial purposes to attract an audience or selling things. For example, they are promoting songs, movies, shows, clothes, books, websites, among others things.

Even if it is common that others prefer to take a critical view of someone using her body to get more attention; the truth is in a Neo-liberal market is basic to support any talent with attractiveness and allure. I know it is unfair but it is how the system works and it is nothing new. As an illustration, my fave Kardashian, Khloe, is an example of how women need to increase their physical attractiveness to have more opportunities. Also, being rated as desirable, popular and attractive are characteristic for conquering working goals. Everybody likes to say this is a shallow perception of what a woman must pursuit as part of her values. Personally, I am not against the beauty industry but I think we made a huge mistake when we let buying beauty become the only important aspect of female identity or skills. That is when female’s role is misconstructed in the social sphere.

The Effects of Free Speech and Social Media

Using social media for expressing our support to particular ideas, promote our ways of thinking, sharing our thoughts about different issues has been transformed in our time in an action that required a previous analysis about the type of consequences we will confront in our personal and professional path. There has been many examples in different countries around the world about the negative effects on image from people who used different platforms like Twitter, Facebook, Youtube, among others to express their personal vision about policy-making, culture, effects of History in the participation of groups with different origins in social and political interactions. It is impossible to write about all of them here. However, the effects of these cases still make us think once and again about the risks and benefits of sharing all our beliefs and opinions in social media or similar platforms.

Pros and Cons of Social Media

In the last days, Donald Trump was in the middle of different articles after expressed negative opinions about Mexican migrants. Even though, he experienced a positive support from Republican voters after exposed his comments about these issues. Meanwhile in Australia, the effects of freedom of speech had not been so positive for reporters, Scott McIntyre decided to express her opinion about Anzac Day, which was not supported by Minister Malcolm Tumbull, broadcasting company’ s manager and the audience from SBS, when he expressed criticism against the “cultification [sic] of an imperialist invasion”. Afterwards, he expressed an ironic comment related to the execution and the rape did by “the brave Anzacs in Egypt, Palestine and Japan”. The outcome from this participation in social media provoked that SBS fired him because they determined that his expressions were against the broadcaster’s code of conduct and social media policy. Later, he decided to sue the company.

It would not possible to ignore there are different situations and professionals involved in similar cases, for example, Nir Rosen, a Law Fellow at New York University until he tweeted an insensitive message about Lara Logan’s sexual assault; Scott Bartosiewicz, shared a mean joke about Detroit and people’s ability to drive. What was his mistake? He did from his corporate account. Chrysler fired him and never renew its contract with New Media Strategies, the company he works for. Gabriella Pasqualotto was a cheerleader for cricket teams in the Indian Premier League until she decided to tweet about the bad manners of some cricketers against the cheerleaders. Afterwards, she was not able to support the team again. Throughout the analyze of this type of behavior, we are aware that sometimes we possess enough freedom to think some things but not necessarily it means our audience, our bosses or even our colleagues would find them respectful or sensitive towards social issues and how they would affect different people who, even when support freedom of speech, had expressed her lack of interest in undermining or criticizing conditions about human behavior. Especially, when it is about cultural heritage, women or racial issues or insulting someone or something without a previous contemplation of the effects in audience.

Sometimes, the broadcasting companies are specific about the type of behavior and expressions permitted in their staff’s accounts but we could not deny that we are not necessarily supporting all the measures and positions from our workplace, however, it does not mean that we should not respect our contracts and the limits they establish for our participation in social media. There would be possible to identify the presence of excessive emotion towards professionals topics, or users tend to focus about their feelings before they decide to share with their audience so when someone decide to write could forget about what others would feel about their expressions. Furthermore, it is common that we made mistakes when using social media. I have seen many cases of people writing to the wrong person before sending a message or e-mail, which is probably the worst type of error because you never had the intention to damage someone or something with your ideas.

I have never wrote too many tweets. Although, I have seen many obnoxious comments in different platforms. Perhaps, thinking about how others would think or how our relations with people who follow our accounts would be affected by the lack of awareness from other’s perception on different topics would be the best measure to avoid expressing things, which probably damaged others and ourselves when we do not think about how they would perceive our beliefs.

Protecting free speech in social media